1. Design and implement ATL(TV, radio) and BTL (point of sale, trade channels, ambient media) and digital media campaigns
2. Liaison with and manage the creative and media agencies.
3. Demand Estimation and Market Research Consumer as well as Marketing.
4.Establish and maintain brand collaborations and partnerships.
5-Track brand health measures and monitor changes around awareness, consideration, preference and imagery.
6. Build and maintain strong working relationships with other departments including product, sales and operations.