1. Design and implement ATL(TV, radio) and BTL (point of sale, trade channels, ambient media) and digital media campaigns 2. Liaison with and manage the creative and media agencies. 3. Demand Estimation and Market Research Consumer as well as Marketing. 4.Establish and maintain brand collaborations and partnerships. 5-Track brand health measures and monitor changes around awareness, consideration, preference and imagery. 6. Build and maintain strong working relationships with other departments including product, sales and operations.
The flagship company of the TVS group, we are among the largest two-wheeler manufacturers in India. With plants in Hosur (near Bangalore), Mysore, Himachal Pradesh and Indonesia, we have the largest portfolio of vehicles and cater to the widest segment of customers. At TVS, we bubble with passion for engineering; engineering that makes you sit up and go wow.. we are looking for like-minded individuals who love to create and live engineering. If you think like us, we’d love to hear from you.
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