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Assistant Manager Marketing

Suguna Foods

Job 5 - 10 years Fill 66 Coimbatore (Tamil Nadu)

Roles and Responsibilities

Responsible for Assisting Marketing Head & Branding Activities of Feed Sales.

  • Defining the brand, its proposition, advertising concepts, activation, packaging, promotion.
  • Plans ATL & BTL so as to deliver the required value proposition.
  • Co-ordinating with Feed sales department to monitor the marketing initiatives.
  • Co-ordinating with advertising & research agencies for positioning the brand.
  • Develops and executes plans for brand extension.
  • Support business incubation, brand creations and deployment
  • Ensures that the brand focus is maintained through media, online & PR activities.
  • Undertakes all market research for obtaining feedback on various aspects of the brand.
  • Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.
  • Coordinates with internal & external media agencies for implementation of the brand strategy.

Desired Candidate Profile

MBA (Marketing) with 5+ years of relevant experience must.

Perks and Benefits

As per company norms

Suguna Group was founded in the year 1984 with the inception of Suguna Foods in poultry sector by first generation entrepreneurs.Suguna is a USD 1.3 billion (INR 9,000 cr) group and leader in Indian protein food/animal farming industry. With an employee footprint of more than 8500, the group is in to poultry, dairy, processed protein food, animal nutrition, healthcare & biologicals.Group companies are Suguna Foods, Suguna Dairy, Globion, Aminovit Srilanka, Suguna Bangladesh and Kenya.Suguna Foods is the largest poultry enterprise in India and it ranks among the top 10 worldwide. The fully integrated operations cover broiler and layer farming, hatcheries, feed mills, processing plants, vaccines and exports. Suguna markets live broiler chicken, value added eggs, ready-to-eat and ready-to-cook chicken products. With the intent to provide consumers with fresh, clean and hygienic packed chicken, Suguna has set up a chain of modern retail outlets in the name of 'Daily Fressh'. Suguna Foods pioneered contract farming in poultry industry, and now has presence in 21 states in India. Suguna as a brand is known for its quality products which has been well accepted by the consumers. Suguna Group always believes in energising rural India and providing nutritional security to India and is proud to associate with the mission of improving livelihood of 38,000 farmers.

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