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Brand Manager (4-8 yrs)

Xperia Executive Search

Job 4 - 8 years Fill 66 Hyderabad (Telangana)
ROLE- Grow Market share for Birla Aerocon Brand in building solutions business by ensuring Birla Aerocon becomes brand of choice for Customers. - Develop and grow the Blocks, Panels & Building Solutions business by implementing Marketing Strategies for Existing & New Products (developed in conjunction with Sales & Technical teams) - Work and execute the identified Activity and Communication Plans within the defined budgets- Enable Sales team success through development of Best in Class Customer Offers to enable customer acquisitionACCOUNTABILITIESMarketing:- Map the Market to identify product segments to play in. Develop and manage products, packaging, promotions and offers to create winning capabilities in these segments. - Understand the Sales and Customer buying process to create winning opportunities for Birla HIL. - Planning and execution of marketing programs ( ATL & BTL), Competitive analysis (including Price Monitors) - Develop compelling Communications to create preference for Birla HIL products with Consumers, Customers & Influencers. - Work with Sales team members to identify and develop channel partners and key accounts- Partner with R&D to constantly enhance Birla Aerocon product propositions, development of products in line with market opportunity. - Develop and execute POS, literature and designs for franchisee and exhibition participations. Digital Marketing:- Identify target audiences and devising digital campaigns that engage, inform and drive sales- Championing the Digital Marketing initiatives to engage customers, influencers, etc. Branding:- Engagement with Advertising agency and media channels as appropriate for communication content creation through proper briefs. - Create Product/Brand designs for implementation in shop visibility.SKILLSBehavioral Skills:1) Innovation:Ability to scan the market and identify opportunities for business growth 2) Communication:Good communication and interpersonal skills3) Customer Orientation:Should be customer-sensitive, take timely feedback and address concerns proactively. Collaboration with peers4) Analytical Skills:Ability to analyse the customer trends and use the data efficiently to launch new customer centric offers in order to enhance salesFunctional Skills:- Experience in a product led Company (B2B & B2C) an added advantage- Consumer research (Qualitative & Quantitative) - concept briefing to analyzing the results & drawing effective strategies.- A passion for Web technologies, and digital in general. - Good knowledge of website analytics tools

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