Digital Marketing Associate

The IMPALS

Pune, India

Last shared 245 days ago

Job Details

Experience

1 - 2 years

Employment Type

Full-time

Employer Job ID

Not Mentioned

Industry Sector

Functional Area

Advertising/Public Relations Marketing
Job Description
  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Devising strategies to drive online traffic to the company website.
  • Tracking conversion rates and making improvements to the website.
  • Managing the redesign of the company website
  • Improving the usability, design, content and conversion of the company website
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPAs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Collecting and Evaluating customer feedback data 
  • Evaluating customer research, market conditions and competitor data.
  • Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them

·Proactively keeps abreast of assigned clients' marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc

  • Reviews statements and estimates of work prior to client review

• Provides campaign performance reporting and analysis to clients

• Ensures accountability is established during the project planning process

  • Responsibility for planning and budgetary control of all digital marketing
  • Participation in Revenue planning and branding options/opportunity suggestion to Editorial & Sales Team
  • Active Networking as Public Figure- Online and Offline
  • Responsible to lead a high performing team- digital as well as traditional Sales & Marketing
Company Description
We, at IMPALS, are the Alpha and Omega of the Marketing Communication. 
We live in a century, where the world changes every second, the market revises every few minutes, the demands radicalizes every few hours. Here, at The IMPALS, we understand the dynamics and operations of the market inside out. It changes radically and so should the business strategies. Marketing isn’t about the product you make; it is the story you tell. We help you to create an impact on the world, reach your dream customers; we help you to take your story across.

Our forte is the manufacturing industry. We have Twelve years of experience in manufacturing industry and claim an understanding and thorough knowledge of the B2B industry.

The IMPALS, first, understands the clients’ needs and strategize accordingly. Our work doesn’t stop there. Here, at The IMPALS, we go a step further and understand our clients’ clientele. We understand that the clientele of a business is an integral part in order to run a successful business. To know more, visit www.theimpals.com

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