Digital Marketing Manager

Elysan Living

Houston, United States

Last shared 216 days ago

Job Details

Experience

5 - 10 years

Employment Type

Full-time

Employer Job ID

Not Mentioned

Industry Sector

Functional Area

Real Estate Marketing
Job Description

Job Summary:

The Digital Marketing Manager develops and implements the marketing plan for a portfolio of multifamily residential properties through the strategic use of social media, digital and print advertising, events and other channels to drive qualified traffic and maintain or increase occupancy.

Essential Duties and Responsibilities:

·Advances the overall quality of strategic thinking, creative direction and technology use to maximize the marketing program effectiveness in meeting growth and cost savings goals set by the company

·Designs the property websites and uses analytics data to suggest ways to increase presence and capture leads; works with internal team to implement and make necessary updates.

·Implements, reviews and optimizes pay-per-click campaigns.

·Monitors online reputation and ensures management is aware of any issues.

·Develop and implement effective social media campaigns

·Tracks, monitors and reports on lead sources, traffic and campaign effectiveness

·Compiles and maintains photo, video and other collateral libraries

·Assists with the planning and execution of company events

·Completes special projects and performs other related duties and assignments as required

·Stays abreast of competition and real estate marketing rends

Strategy Development & Implementation

·Create a portfolio strategy that addresses regional marketing efforts

·Develop marketing and media plans for Elysian Living portfolio

·Work with Regional Managers to implement the strategies

·Work with Regional Managers and Property Managers to monitor community marketing initiatives in accordance with the strategic plan and adjust based on specific needs to maximize traffic and closing performance

·Evaluate marketing efforts for new properties transitioning in to the Elysian Living Portfolio; which will include:

oMaking sure all social media sites have been transferred over

oGaining ownership of all the marketing materials being used: pictures, floor plans, etc.

oGoing over the market survey to strategize a marketing plan for the new acquired property

oGetting a list of the ILS’S used at the property under acquisition

oCreating a logo and designing the new property website making sure that is SEO & user friendly

·Regularly travel to designate sub-markets for in person marketing assessments, training and consultation.

oo  Maintain a strong focus on generating new ideas through creative strategy

Digital/ Social:

·Maintain in-depth knowledge of online marketing channels

·Setup, strategy and maintenance of SEO campaigns while using various SEO tools to monitor the overall health of campaigns

·Setup, strategy, and maintenance of paid campaigns in Adwords, Bing, Facebook, etc.

·Provide PPC and SEO recommendations that aid property performance

·Manage and maintain the internal social media sites for Elysian Living

Reputation Management:

·Manage the company online reputation for Elysian Living apartment communities and respond appropriately to prospective renters and resident reviews

·Monitor key apartment review websites for new reviews, including but not limited to: Yelp, Google, Apartment Ratings, Entrata, Facebook

·Assist the team with the development of and property wide initiative to request reviews from prospective renters and residents.

·Acts as the knowledge expert on all aspects of reputation management

Internet Listing Sites

·Maintain the internet listing sites for the Elysian Living Portfolio; which will include creating vanity numbers, checking the property profiles, etc.

Online Leasing Process

·Create templates for the Elysian Living portfolio to use to follow up withleads


EDUCATION AND EXPERIENCE:

·Bachelor’s degree in Business, Advertising, Marketing, or related field

·Advanced proficiency in Adobe Creative Suite

·A minimum of 5 years of digital marketing experience in corporate or agency environments

·Understanding of SEO/SEM, Digital Media, Social Media, Google Analytic, Digital Messaging (email, SMS, push) and                 Content Marketing

·Demonstrated ability to plan, execute, evaluate results, and optimize digital marketing campaigns according to                            campaign analytics

·Ability to evaluate and select digital marketing solutions in the evolving landscape of digital media, including social,                    mobile, and video

·Multi-family property experience is a plus

·Excellent oral and written communication skills

Company Description
Elysian Living is a fast growing, boutique multi-family property management company with elite Class A properties. We have properties located in Houston, San Antonio, Austin, San Marcos, and Atlanta and are also looking to grow in other markets. At Elysian Living we take pride in building long lasting relationships with every one that we meet. Our Elysian Living Family consists of individuals who have a passion for superior service and for meeting the needs of our residents and associates. We are a forward thinking company that is always looking for ways to enhance the resident experience from start to finish, and to create a sense of community. We always strive for better results and to exceed your expectations with you in mind.

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