Digital Marketing Manager

DREAMZ MYNEWCAR INDIA PVT LTD

Mumbai, India

Last shared 37 days ago

Job Details

Experience

3 - 4 years

Employment Type

Full-time

Employer Job ID

Not Mentioned

Industry Sector

Functional Area

Automotive/Bikes Marketing
Job Description
Responsibilities

· Plan and execute all web, SEO, SEM/PPC, email, social media and affiliate programmes
· Design, build and maintain our social media aficionados while overseeing the overall social media strategy
· Develop & grow relationships with affiliate & channel partners creating value
· Measure and report performance of all digital marketing campaigns/strategies, and assess against goals (ROI and KPIs)
· Identify trends and insights, and optimize spend and performance based on the insights
·  Brainstorm new and creative growth strategies
·  Plan, execute, and measure experiments and conversion tests
·  Collaborate with internal teams to create marketing creative, landing pages and optimize user experience
·  Collaborate with agencies and other vendor partners
·  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements
·  Bachelors or Masters degree in marketing
·  1-3 years of proven working experience in digital marketing
·   Demonstrable experience leading and managing SEO/SEM, email, social media, affiliate marketing and/or display advertising campaigns
·   Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
·   Experience in optimising landing pages and user funnels
·   Experience with A/B and multivariate experiments
·   Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture, and others)
·   Experience in setting up and optimising Google Adwords & Facebook Ad campaigns
·   Working knowledge of HTML & decent understanding of UI/UX
·   Strong analytical skills and data-driven thinking
·   Up-to-date with the latest trends and best practices in online marketing.

Company Description

MYNEWCAR is India's first multi-brand one-stop automotive e-commerce platform for new cars, finance, leasing, insurance, accessories, and car exchange. Our mission is to simplify the car buying process to a joyful experience. The team comprises of Kellogg School of Management alumni with international experience in automotive, technology, business development, strategy, and finance.


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