Digital Marketing Trainee

Dot Com Infoway

Madurai, India

Last shared 52 days ago

Job Details

Experience

0 - 1 years

Employment Type

Full-time

Employer Job ID

Not Mentioned

Industry Sector

Functional Area

Information Technology Services Marketing
Job Description

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities:

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.).
  • Prepare online newsletters and promotional emails and organize their distribution through various channels.
  • Provide creative ideas for content marketing and update website.
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors

Requirements:

  • Proven experience as Digital Marketing Executive or similar role.
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, Web Trends etc.).
  • Analytical mindset and critical thinking.
  • Excellent communication and interpersonal skills.
  • Google certification holders will be preferred.
Company Description

Dot Com Infoway (DCI) is a premier IT company located in India providing offshore IT outsourcing solutions to businesses across the globe. DCI provides enterprise solutions that include software solutions, web solutions, mobile application solutions, Internet marketing and a whole gamut of IT solutions and products to clients. Leveraging the innate offshore value advantage of our development centers in India, we provide customized, scalable and cost effective solutions to businesses.

Banking on our rich and versatile industry intelligence and experience, we provide solutions that streamline business processes and galvanise enterprise productivity. With well-structured development methodologies, Global Delivery Model and rigid QA systems, we deliver business-critical solutions on-time, within budgets and within desired levels of performance.

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