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Email Marketing Specialist

Upside Learning

Job 3 - 5 years Fill 66 Pune (Maharashtra)

Roles and Responsibilities

Primary responsibilities

  • Create email marketing campaigns to promote products or services.
  • Ensure marketing message is conveyed clearly and delivered properly to prospects.
  • Ensure messages are sent in proper form and template.
  • Proofread emails for clarity, grammar, and spelling.
  • Develop a personalization strategy.
  • Create and manage database of emails for lead generation.
  • Follow up on interested respondents.
  • Purge non-deliverable email addresses and opt-outs.
  • Track and analyze direct and interactive marketing campaigns.
  • Use statistical analysis and reports to create campaigns.
  • Coordinate and monitor the maintenance, integrity, and security of several databases.
  • Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.
  • Hands-on experience in managing email marketing tools like Mail Chimp, SendInBlue and the likes
  • Experienced in managing Social media platforms and marketing scheduling tools like Hootesuite, Hubspot and the likes

Core Responsibilities

  • Create email workflow campaigns
  • Create, test and schedule email and SMS campaigns
  • Report on critical email and SMS campaign statistics proper form and template
  • Collaborate with cross-functional teams to plan, design, deliver and create successful mobile marketing campaigns (SMS, QR, Coupons, Ads, etc.) and measure ROI
  • Proofread emails for clarity, grammar, and spelling
  • Develop a personalization strategy
  • Ensure required email data is captured in customer relationship management (CRM) systems
  • Capacity for creating email mock-ups, design mock-ups, website building and landing pages
  • Ensure messages are mobile-friendly and well optimized
  • Purge non-deliverable email addresses and unsubscribes
  • Track and analyze direct and automated marketing campaigns
  • Use statistical analysis and reports to create automation campaigns
  • Coordinate and monitor the maintenance and security of several extensive email databases

Desired Candidate Profile

Responsible for creating email marketing campaigns to promote a products and services. Setup and execute drip email campaigns, manage marketing automation. Track email campaign metrics and create reports. Lead Generation and lead management.

We are a leading provider of Custom Learning solutions to organizations worldwide. With over 16 years of experience, we have successfully completed more than 5000 corporate and academic projects for over 150 clients, amounting to 8000+ hours of learning.Our team, of over 100 eLearning professionals comprising Instructional Designers, Graphic Designers, Programmers and Quality Analysts, works as an extension to your team, with a shared objective: to improve performance through better learning. Our wide range of learning solutions includes Custom eLearning, Multi device/ Responsive eLearning, Games & Gamification, Performance Support, Rapid eLearning, Translation & Localization, Video & Animation, Testing Lab for Multi-device eLearning, Onsite ID Resources and Instructor Led Training.Our 45+ awards and recognition, and 150+ clients don't just add credibility to our company philosophy, but bear a testimony to our success.

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