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fashion content writing tips that will help you drive online sales
Writing about your products in the context of fashion trends will help to build a community of fashion fans. At Avion, we consider a blog essential. Not only does it build advocacy (we all know readers enjoy flicking through content related to their specific fashion preferences), but blogging also improves your visibility online and SEO (search engine optimisation).
When next writing content for your fashion website, consider the following:
- Who is wearing it? Celebrity references always affect buyer behaviour. See below, the Mr Porter website has written an article on shoes that reference classic Hollywood icon Steve McQueen. Likewise, ASOS has created a trend file based on the look of rapper Little Simz.
- Which designers showcased this trend in their latest collections?
- How can customers incorporate that trend in their everyday style?
- What other related products do you offer? A separate landing page and call-to-action tab/button always triggers the potential to upsell and improves the user experience.
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