Integrated Digital Specialist

Nexstar/HYFN local

Experience1 - 50 years

Fill 66Peoria (Illinois)

Last shared 235 days ago

Job Description

Job Summary:                                                                                                                                                                                            

 As a member of the Nexstar digital sales team, the Digital Account Executive is responsible for generating and growing digital marketing service revenue and digital core revenue for the company.  The Digital Account Executive will be the market’s subject matter expert on digital services and digital core products and will work, both independently to achieve budgeted revenue goals in the digital marketing services area and digital core area.   The Digital Account Executive will achieve this by professionally and effectively selling Amplify, Nexstar’s Digital suite of digital marketing services/products (including targeted video, digital audience and reach extensions, SEO/SEM, and sponsorships) as well as Core products associated with with the objective of advancing client objectives.


  • Digital marketing services sales lead and subject matter expert in your market 
  • Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets
  • Establish, maintain and grow meaningful client relationships
  • Generate new digital marketing business and grow business from existing clients
  • Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
  • Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends).
  • Conduct educational forums and/or seminars for clients
  • Effective closer
  • Consistently communicate with clients
  • Effective in “four-legged” call situations as needed with manager
  • Effective prospector for digital clients


Education:     BA or BS in Business, Marketing, Advertising or Communications preferred


·         1 years of digital marketing or media sales preferred

·         Significant knowledge of the local digital marketing services product offering and it’s effective use for clients.

  • Motivated, enthusiastic, self-starter who is able to work effectively both independently and collaborating in a team environment

·         Effective communication and client presentation skills

·         Ability to interact with high-level decision makers

·         Ability to execute in an organization through collaboration and a consultative process

  • Excellent follow-up, strong organizational skills and attention to detail

·         Proven ability to meet and exceed sales goals

  • Up to date on latest trends in digital marketing service industry
  • Resourceful, self-motivated and a skillful multi-tasker
  • Ability to manage account receivables for your book of business
  • Proficiency in Excel, PowerPoint, and ability to become proficient on in-house sales systems

NOTE:  This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities.

About Nexstar/HYFN local

HYFN local is a full service digital agency based in Austin, TX. Built from the ground up and preferred partners with all of the major players in the digital world, 

HYFN Local – Local Media

HYFN Local is a multiplatform digital media company that connects local brands to the right audiences. A market leader in local advertising, we democratize advanced media for small-to-medium businesses nationwide. Our local media solutions and best-in-class suite of advertising products are fueled by industry-leading data providers and ad quality monitoring systems that drive meaningful business results


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