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1) Social Media Management :

- Research target audience preferences and identify social networks that would be optimal for building brand reputation.

- Develop a social media strategy to promote brand presence.

- Create original, engaging content to drive interest and build buzz around launch of new features/products/ upcoming activities.

- Monitoring the external communication on social media platforms and respond to queries in a timely manner.

- Measure impact and drive process improvements as required.

2) Corporate Communication and Public Relations :

- Pitch, coordinate with national and regional media, manage event participation, organise press conferences, events, and press briefings.

- Keep a tab on media movements to provide media intelligence - build and maintain relations with key industry media, print, digital and electronic.

- Identify media opportunities in print, online and new media, ability to tell stories and to craft communication plans.

- Develop an engaging calendar aligned with corporate initiatives and manage public relations.

- Assist in developing and implementing integrated internal and external corporate communication plans across the company to support functional and organizational goals.

- Media monitoring and reports including results by measuring media impact of all PR activities.

What you bring:

- Preferably a bachelor's degree in communications, journalism, or relevant field.

- A minimum of 5 years experience in a similar role.

- Understanding of digital and social media tools.

- Strong, professional written and verbal communication skills.

- Strategic content creation and excellent writing skills.

- Ability to work independently and in a team environment.