1) Social Media Management :- Research target audience preferences and identify social networks that would be optimal for building brand reputation.- Develop a social media strategy to promote brand presence.- Create original, engaging content to drive interest and build buzz around launch of new features/products/ upcoming activities.- Monitoring the external communication on social media platforms and respond to queries in a timely manner.- Measure impact and drive process improvements as required.2) Corporate Communication and Public Relations :- Pitch, coordinate with national and regional media, manage event participation, organise press conferences, events, and press briefings.- Keep a tab on media movements to provide media intelligence - build and maintain relations with key industry media, print, digital and electronic.- Identify media opportunities in print, online and new media, ability to tell stories and to craft communication plans.- Develop an engaging calendar aligned with corporate initiatives and manage public relations.- Assist in developing and implementing integrated internal and external corporate communication plans across the company to support functional and organizational goals.- Media monitoring and reports including results by measuring media impact of all PR activities.What you bring:- Preferably a bachelor's degree in communications, journalism, or relevant field.- A minimum of 5 years experience in a similar role.- Understanding of digital and social media tools.- Strong, professional written and verbal communication skills.- Strategic content creation and excellent writing skills.- Ability to work independently and in a team environment.
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