Purpose of the role This job description sets out the scope of the role of Marketing and Communications Executive at VMAS ASIA (India). Were looking for an experienced Marketing Communications Executive to lead all marketing communications efforts that enhances brand equity and helps VMAS ASIA meet its organizational objectives. This role will work closely with key business unit stakeholders and functional marketing team members to create marketing communications strategy and tactics - traditional and digital, and paid and earned to help VMAS ASIAs multiple business segments generate awareness and customer demand.
Collaborate with the business team (sales, product management and market development) to create and implement effective marketing communication strategies for products and services.
Strategizing and implementing campaigns leveraging both traditional (collateral, print advertising, direct mail, etc.) and digital (websites, e-marketing tools, SEO/SEM, social media, digital advertising, email, etc.(SOCIAL MEDIA) marketing tactics.
Collaborate with business to create integrated marketing communications programs that drive customer engagement and lead nurturing to achieve sales and growth targets.
Conduct product marketing activities include advertising/ brand marketing, sales promotion, communication messaging, PR and trade exhibitions to create strong brand perception of products and service for the product/business.
Develop plans and budgets for the marketing and communications program and its activities, monitor progress, assure adherence and evaluate performance.
Conduct audience research and monitor key audiences along with tracking and report on performance of marketing and communications activities and sharing important insights with business.
Actively soliciting relevant input from customers and the sales organization to revise existing collateral as appropriate, leverage digital wherever possible and develop new and vibrant marketing collateral to meet business needs.
Continually review changes to the market, customer trends and the activities of competitors, adjusting the marketing plan if necessary.
Developing and Leading marcom teams
Business Acumen and Lead generation expert
Manage business impact campaigns
Executive Communication (CXOs/Top Mgmt)
Bachelors degree in Marketing, Advertising, Communications or related field (MBA in Marketing/ Specialized Advertising Communications Preferred)
2 - 4 years of experience within Communications/ Marketing/ Business (at least 5 years+ in Marketing Communications)
Interested candidates can mail their updated resume at "firstname.lastname@example.org" Seniority Level Mid- level Industry
Media & Entertainment
Employment Type Full-time Job Functions
VMAS ASIA NETWORK is the upcoming International OTT Platform with its HQ For INDIA is in New Delhi & Branches at Mumbai, Pune, Kolkata & Chennai., VMAS ASIA with its Global Head Quarter in Singapore is now ready to stretch its wings and fly in full swing in the Entertainment Market of India.. To achieve our targets in ease way and make VMAS ASIA a remarkable establishment. We are in requirement of great and focused Team Mates with intelligence in respective field. If you are Creative & Intelligent enough to walk with us matching our pace, Than this is the opportunity
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