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Product Manager - Digital Marketing

Rasi Seeds (P) Ltd

Job 4 - 6 years Fill 66 Coimbatore (Tamil Nadu)

Roles & Responsibilities :


  • Building a brand roadmap and planning digital marketing campaigns for multiple brands / products of Rasi.
  • Digital Marketing Budget ownership, support in creating campaigns & executing and Rasi Website maintenance & management.
  • Planning, implementing and managing digital marketing strategies and tactical execution plans across all online channels. This channel includes SEO, SMM, Mobile ad-networks, Display advertising, Retargeting, Affiliate marketing, Email marketing.
  • Increase customer acquisition and revenues organically with innovative & creative ways, which are beyond paid ads channels.
  • Actively participate in the development of Brand / Communication strategies based on organization objectives.
  • Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.
  • Maintaining our social media presence across all digital channels, Measuring and reporting on the performance of all channels.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Analyse digital data to draw key recommendations around website optimization. Conduct social media audits to ensure best practices are being used.

Competency & Skill Sets :


  • Digital Marketing / Social Media Marketing SMM / Search Engine optimization - SEO / Pay-Per-Click – PPC / Search Engine Marketing – SEM / Social media optimization - SMO
  • Email Marketing / Content Marketing / Google Ads / Display Ads
  • Web marketing / Branding Promotion / Link Building
  • On-Page Optimization / Key words research / Brand Management
  • Skill in organizing resources and establishing priorities
  • Organizing and coordinating skills.
  • Interpersonal skill
  • Effective verbal and written communication skills

Company Info Rasi Seeds is a leading Indian agriculture company that specializes in producing quality hybrid seeds. Our seeds have burgeoned the lives of many million farmers, over four decades of operations. Over 4 million farmers put their faith on our products, every year. Our seeds are sown in a herculean area of over 6.5 Million acres of farm land.The trust of farmers has inspired us to adopt latest and best technologies for delivering better yields. Our continuous engagement with farmers helps us to understand their current and upcoming needs. Our team with advanced genetic engineering & breeding technologies create seeds of required attribute along with in-built biotic and abiotic stress resistance that suit varying agro climatic conditions.Website :http://www.rasiseeds.com/

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