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Senior Manager Media Planning

Simplilearn

Job 5 - 10 years Fill 66 Bengaluru
Simplilearn is the world's #1 online Bootcamp provider, enabling learners across the globe with rigorous and highly specialized training offered in partnership with world-renowned universities and leading corporations. We focus on emerging technologies and skills, such as data science, cloud computing, programming, and more, that are transforming the global economy. Our training is hands-on and immersive, including live virtual classes, integrated labs and projects, 24x7 support, and a collaborative learning environment. Over two million professionals and 2000 corporate training organizations across 150 countries have harnessed our award-winning programs to achieve their career and business goal Were looking for someone passionate about Media Planning to join our growing marketing team and build our presence on the digital and addressable advertising landscape. We’re looking for folks who are digital-savvy by default but also all-rounders with exposure to both off and online planning. A good understanding of integrated media planning is essential, as well as an appreciation of data-driven marketing and the desire to progress this practice both in concept and in action. Roles And Responsibilities Collaborates with the team on upcoming campaigns determining best platforms, target audience, and creative strategies to implement to develop media plans. Evaluate and negotiate with media owners for better rates and value adds to fulfil the media campaign requirements of the team. Monitor ads during the campaign period, weekly digital reporting, end of campaign reporting, reconciliation of final costs for finance billings. Liaise with external agency partners, understanding, commenting and giving feedback to channel leads. Maintain a high level of working and strategic knowledge across all channels and how they can integrate. Thought leadership, putting forward new topics of interest; Competitive tracking & reviews. Support the idea generation, cross-functional coordination, and ensure successful implementation of these campaigns The candidate will need to understand the business along with short and long term objectives Identify key audiences - sizing and profile using data points, to determine whether the given audience can achieve the business objective Measure the results against the planned deliverables and conduct post evaluation (to derive insights to be leveraged for next campaign) Publishers Relationship The candidate will need to develop a good working relationship with key publishers and networksRequirements Experience - 5 to 10 years into media planning Strong organizational skills, detail-oriented, and capable of multitasking. Solid understanding of media concepts/terms, creative and budget requirements• Strong written and verbal communication skills including the desire to progress. Ability to forecast outcomes of brand/DR campaigns and manage to spend. Proven problem-solving skills and ability to think outside of the box. Ability to work independently and collaborate in a team environment. The candidate must possess strong digital media knowledge and a good understanding of standard media formats and metrics. Experience in insight generation with third-party tools. Strong understanding of multi-channel marketing, ensure digital is fully embedded in all initiatives.
Simplilearn is one of the world’s leading certification training providers. We partner with companies and individuals to address their unique needs, providing training and coaching that helps working professionals achieve their career goals. With a library of 400+ courses, we've helped 500,000+ professionals advance their careers, delivering $5 billion in pay raises.

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